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Relationships allow you to build a 360-degree view on your entity data, effectively joining different entities together using common identifier

Step 1: Build a relationship between the SalesforceAccounts and Audiences entity

Pressing the above will open a modal like below. Below we go through what it means:
Entity: The other entity you want to build a relationship with, in this case it is 'Audiences'
Kind: Whether each unique record SalesforceAccounts maps to multiple records in audiences
Left column: The id column in your SalesforceAccounts entity that would map to an adjacent column in your Audiences entity. In this case we've chose Salesforce_account_id
Right column: The id column in the Audiences entity that maps to the id column you chose above for the SalesforceAccounts entity

Step 2: Build the relationship the other way round (this between the Audiences entity and the SalesforceAccounts entity

Navigate to the Audiences entity, and add a relationship. For the modal that appears, follow the same process as above but inverse your choices as show below
In this case, both SalesforceContacts and Audiences have many-to-many relationship possibilities, but this could have been different